24: Piloting Change

People resist change because they believe they will lose something of value, or fear they will not be able to adapt to the new ways.

Our client specializes in helping organizations make change a little bit easier. They wanted a marketing infographic that would summarize their strategies to generate engagement and get marketing conversations started with customers and prospects.

We designed this playful but information-rich infographic to give professionals insight into creative ways they can navigate the challenges they face during periods of organizational change