NetApp: Off to the Races

NetApp needed an engaging video to launch their revolutionary Clustered Data ONTAP migration solution to internal sales team members and partners at an annual Partners event. They wanted to communicate the solution’s fast, simple, cost-effective value propositions and provide a high level demonstration of the features and benefits. But they also wanted to ensure that the video would be entertaining and compelling to sustain the energy and excitement of the live event.

To achieve these objectives we crafted a fun, animated story utilizing a persona-based character that brought the solution to life and helped the audience connect and engage with the key messages.

We embedded the features and benefits of the solution inside a storyline: Can Joe, your typical IT administrator, execute an ONTAP migration on Saturday morning and still meet his friends at the races Saturday afternoon? The video takes viewers step-by-step through the migration, highlighting the speed and simplicity of the new NetApp efficient migration tools.

NetApp’s target audiences loved the video and the client was thrilled with the high level of audience engagement and excitement that was generated for their new Clustered Data ONTAP migration solution.