Cisco: Loving Your Connection

Cisco’s VPN marketing team wanted an edgy video that would grab attention and raise awareness of the fast, secure connections that their new VPN Internal Service Module solution could deliver. To deliver an “infotaining” video that would create buzz, we created a story that gave viewers the idea they were watching a commercial for a dating connection website. The story then revealed that the great connection the characters were excited about was their new VPN connection. Narrator VO segued seamlessly to deliver the important product messages while maintaining the upbeat tone of the video. In just two weeks, the spot logged over 75,000 hits for Cisco. It also garnered prestigious Telly and AVA awards for creative excellence.