Trend Micro: Archive Solution

Trend Micro needed a video marketing tool to support the launch of their new Trend Micro Message Archive solution. Staggering volumes of legitimate email and new security regulations were driving businesses to look for alternatives to labor-intensive, incomplete archiving and searches, or expensive consultants for e-discovery if they were involved in litigation. Businesses didn’t need to be sold on the need for a solution. They needed to be convinced that the solution would work.

Pacific Media concepted a modular, interactive video and ROI value calculator that allowed TrendMicro to establish awareness, build interest, inspire confidence, and drive action with one tool, one engagement, one experience. As a result, TrendMicro was able to dramatically compress their marketing touchpoints and successfully speed up the sales cycle.